I’m a strategic creative director with a passion for delivering sharp, professional and unique design solutions.
I’m a proven leader with the ability to offer thoughtful design direction across all platforms. My forte is omni-channel marketing, leveraging and combining all media to create engaging campaigns that attract attention and drive responses. I’m skilled in managing teams of diverse personalities in deadline-driven environments, establishing career development programs and leading cross-functional team collaboration.
Experience
Lead Associate Creative Director
Target | Apr 2016 - present
Provide leadership and strategic vision to create compelling, innovative and consistent content to drive the Target brand forward. Direct omni-channel campaigns, ensuring that visual, messaging and motion designs are on-point and deliver results. Lead creative teams and agencies with a focus on connectivity, communication, and collaboration.
Associate Creative Director
Jockey | Oct 2011 - Mar 2016
Expertly led the creative direction of the brand by translating strategic marketing objectives into creative solutions. Worked intimately with clients and designers overseeing all aspects of the design process to ensure that design solutions were beautiful, original, and strategically sound.
Creative Consultant
Wantable | Apr 2012 - Jul 2013
Provided creative vision and direction for the development of the brand’s visual identity. Designed interactive e-commerce user experiences with a focus on touch-screen and mobile interfaces. Combined strategic vision with hands-on execution of customized, market-specific approaches to accelerate revenue growth and build brand awareness.
Graphic Designer
GRAEF-USA | Jun 2008 - Aug 2009
Handled company branding, identity, conceptualization and production for print and digital media. Shaped top-notch strategic and creative executions, ensuring a consistent look and feel across print and web mediums. Spearheaded the company’s first email marketing campaign.
Graphic Designer
Derse | Mar 2007 - Jun 2008
Delivered award-winning creative ideas and developed cost-effective solutions for client marketing initiatives. Led design and development of corporate brand standards. Streamlined sales tools by conceptualizing and executing web applications.