Afropunk
Afropunk is a celebration of life, music, food, and culture in the Black community. By shining a light on three dimensions of self, Target provided opportunities for guests to ignite their curiosity, engage their senses, and explore an elevated sense of being.
Brand Moment
In a collaboration with Láolú, Target branding came to life in a unique way with a visually stunning mural. More than just a piece of art; the piece takes you on a mesmerizing journey that weds Yoruba mythology to our human consciousness.
A powerful message was projected against a wall that guests could interact with.
Mantra Wall
Guests were able to create shareable artistic images in our light-painting photo booth.
Self Expression
Black-owned brands and products were showcased in an artful way.
Self Care
We provided a relaxing oasis lounge for guests to kick back and re-charge their bodies — and their devices
