Target + Apple: Holiday Campaign

In a season brimming with endless to-do’s and joyful anticipation, Target partnered with Apple to deliver a campaign that showcased Apple products as the ultimate gift. Through Roundel media, this collaboration highlighted how Apple’s innovative technology and Target Circle’s exclusive discount made for a magical holiday season. Target’s creative team collaborated closely with Scholar to bring the campaign’s vision to life, combining Target’s holiday magic with Scholar’s expertise in blending live-action and CG. Together, we crafted a world of pure imagination, where real-life moments seamlessly transformed into fantastical scenes, evoking joy, wonder and the spirit of the season.