Target Baby
I was the creative lead for Target’s baby advertising campaign from 2017 to 2018. During that time, baby sales increased by 17%, sales goals were exceeded by more than $400 million, and the campaign drove a 4x increase in new baby registries. Branded awareness reached an all-time high, and campaign appeal increased by 16%.
We knew that parents loved to share their baby’s first Target run, so we shipped them a free onesie for baby to wear. Guests were surprised and delighted with the gift, and they shared a ton of adorable images on social media.