Auden

Auden is a collection of intimates that empowers women at any age to feel comfortable and confident, and embrace the beauty of their own bodies. As the creative director on this project, I led all channels of design, from video to print, social and web. Our strategy of showcasing un-retouched women of all body shapes, ages and ethnicities, helped establish Target as a leader in body positivity. In eight months, Target bumped Kohls to claim the no. 3 market share position for intimates and delivered positive growth across all categories.