Target Beauty: 2019
We can never use too many reminders that people of all ages, sizes, races and genders are beautiful. Target’s beauty campaign is an instrument of inclusivity, joy and ease, and reflects a holistic definition of beauty – head to toe, inside out. The campaign spanned digital and physical channels, with executions in broadcast, digital video, social and experiential. The work resulted in double-digit sales growth and outperformed several key benchmarks, while pioneering new capabilities along the way.
Social & Digital Video
Unique sculpted paper, a vibrant color palette and a relatable tone of voice help Target Beauty’s work stand out from its competitors.
Refinery29 Editorial Partnership
This collaboration helped Target Beauty earn credibility with its younger guests through inspiring and empowering editorial articles. Click the images to view the articles.
